May 29, 2009
About Mykita UK
MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.
These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.
The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.
Report on Mykita done by The AgenC
Mykita London
About Mykita: Mykita London, Mykita England, Mykita UK, Mykita Ireland, Mykita Mauritius, Mykita Seychelles, Mykita Namibia & Mykita South Africa
Mykita
Mykita glasses are made with the best-quality stainless steel ensuring an ultra-light feel. Each part of the frame is folded into a lightweight but full-bodied format. A state of the art vacuum-heat coating guarantees non-oxidizing and highly wear-resistant finishes. MYKITA frames are all about: timeless designs, lightweight, flexibility, and comfort.
May 26, 2009
The Gadget Show’s Jason Bradbury in his Mykita Glasses (model: Fletcher) as seen on television every week.
-Ever thought about designing something with straight lines and radiuses.. well Mykita did it and it look really great.
MYKITA sunglasses are light , elegant and hight quality products .
We can find big shape man and woman , with a perfect glossy gold , pearl , black berry colors …*
Mykita is a German eyewear brand that was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.
Mykita
About Mykita UK
MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.
These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.
The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.
Report on Mykita done by The AgenC
Mykita London
About Mykita: Mykita London, Mykita England, Mykita UK, Mykita Ireland, Mykita Mauritius, Mykita Seychelles, Mykita Namibia & Mykita South Africa
http://www.mykita.com/presses/index/2007/marie-claire-deco-june-greece
136_1.jpg
Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.
Welcome to the official blog of UK TV celebrity and children’s author Jason Bradbury.
Jason is Britain’s best-known face of gadgets and consumer technology. As host Five’sThe Gadget Show he has tested many of the world’s biggest and most successful gadgets in ever more exotic and dangerous situations. An ordinary week for Jason may involve swimming with sharks (without a cage), throwing a one-man submarine around a Californian lake or hanging out of a helicopter over a volcano – all in the name of testing tech.
When he isn’t putting gadgets through their paces, Jason is busy writing his new trilogy of books. His first novel, published by Puffin, is due out in February 2009. Dot.Robot tells the story of a brilliant young gamer who is recruited by a top-secret organization to pilot their robotic defence force. The books are a coming together of many of the passions that Jason shares with geeks (and geekets!) the world over – robots, gizmoes, maths and web culture – many of which are reflected in the pages of his official website.
May 9, 2009
Rhys Ifans in Mykita in “The Boat That Rocked”
May 5, 2009
Eddie Jordan
From Wikipedia, the free encyclopedia
Here are a couple of pictures of Eddie Jordan in Mykita where he was commentating for BBC1 at The Bahrain Grand Prix. Eddie Jordan is wearing Mykita model: James in shiny silver with varifocal lenses.
Eddie Jordan in his Mykita Glasses
Edmund “Eddie” Jordan (born March 30, 1948) is the founder and former owner of Jordan Grand Prix, a Formula One constructor which operated from 1991 to 2005.
[edit]Early career
Born in Ireland in 1948, Jordan grew up in Bray, County Wicklow, intending to become a dentist but left school (Synge Street Christian Brothers School in Central Dublin) to work for the Bank of Ireland as a clerk. When, during a strike in Dublin, he went to work on the island of Jersey, he witnessed kart racing for the first time and was enthralled; upon his return to Dublin, Jordan bought a kart and began racing. His first race was at Bouley Bay, Jersey, in 1970; he entered the Irish Kart Championship in 1971 and won it.
[edit]Motor racing
In 1974 Jordan moved on to Formula Ford, where he competed for two years, but was forced to sit out the 1976 season when he broke both his legs in a crash. After his injuries had healed, he switched to Formula Atlantic, won three races in 1977, and won the Irish Formula Atlantic Championship in 1978. Jordan and Stefan Johansson raced in British Formula Three in 1979, calling themselves “Team Ireland”. The same year, Jordan drove in one Formula Two race and did a small amount of testing for McLaren.
[edit]Team management
At the end of 1979 and short of money, Jordan founded his first team, Eddie Jordan Racing, which ran drivers David Leslie and David Sears in 1981 at various events in and around Great Britain. In 1982 his primary driver was James Weaver; in 1983 Weaver ran again in European F3 and Jordan hired Martin Brundle, who finished second to Ayrton Senna in British F3. In 1987 the team employed Johnny Herbert, who proceeded to win the British Formula Three Championship.
Jordan also entered a Formula 3000 team, whose first wins came with drivers Herbert and Martin Donnelly in 1988. In 1989 the Jordan F3000 team dominated the season and Jordan driver Jean Alesiwon the championship.
[edit]Formula One
Jordan founded Jordan Grand Prix in 1991 hiring the respected Gary Anderson as Chief Designer. The team quickly gained its respect and punched above their weight on a number of occasions during the season. It should also be noted that Eddie Jordan gave a young German called Michael Schumacher his Formula 1 debut in that, the team’s debut season. After one race for the team, Schumacher was lured away to rivals Benetton.
In 1998 the team achieved its best ever result when drivers Damon Hill and Ralf Schumacher finished first and second at the Belgian Grand Prix. In 1999, Jordan achieved their F1 zenith when Heinz-Harald Frentzen became a genuine contender for the championship, ultimately finishing third, the best placing ever of a Jordan driver and accumulating two race wins along the way. He was leading theEuropean Grand Prix, but retired from electrical gremlins.
In 2009 he returned to the F1 scene as a Pundit for the BBC’s coverage, along with David Coulthard. [1]
[edit]Decline and sale to Midland
After losing a Honda engine partnership deal to the BAR (later Honda and now Brawn GP) team in 2002 and numerous difficulties within the team (including a very public row and the sacking of Frentzen before his home GP), Jordan was forced to switch to expensive Cosworth engines. The added burden of this plus DHL withdrawing their sponsorship and Benson and Hedges toning down their sponsorship soon added up and the lack of funds made his team go from bad to worse in 2003. However despite this, Jordan delivered an improbable race win in Brazil 2003 courtesy of Giancarlo Fisichella, the first for Fisichella and the last Formula One victory for the Ford Motor Company and the Jordan team.
Jordan’s steep fall from the glitzy heights of 3rd in the constructors in 1999 was now out of control. Despite new sponsorship from Trust computers and the addition of “Quick” Nick Heidfeld and a promising young rookie in Timo Glock for 2004, Jordan were in serious trouble. Jordan retained complete ownership of his team until 2004 and his rejections of rumoured approaches for buy outs (most notably from Peugeot and Honda) may have cost the team greater success.
His famous charisma had enabled him to “finesse” a number of sponsorship deals, without which Jordan Grand Prix would almost certainly have gone the way of Prost Grand Prix or Arrows. At the end it all proved too much for Eddie Jordan. If he did not sell he realised he would soon have to close his doors. A buyer was found in Midland Group financed by wealthy Canadian businesman Alex Schnaider and in early 2005, the team was sold to Midland Group.
The team competed for one final season as ‘Jordan’, before renaming the team as Midland F1 Racing for the 2006 season, then being sold later in 2006 to Dutch car manufacturer Spyker Cars to becomeSpyker F1 for 2007, and then sold again to become Force India in 2008.
It still operates out of Jordan’s old premises at Silverstone. But the dream of Eddie Jordan, his pride and joy, the “rock and roll team”, were lost forever to the hard realities of modern Formula 1.
[edit]Other interests
Eddie Jordan is now a Formula one pundit for the BBC. He also wrote a monthly column called ‘This much I know’ for F1 Racing magazine until they relaunched with Murray Walker writing instead. Eddie has also worked on a TV series called “Eddie Jordan’s Bad Boy Racers”.
He continues to love rock and roll music (he plays the drums). Until 2007 his band’s name was V10. A cut down version of the band is currently gigging at various venues around the world under the name of “Eddie & The Robbers”.
Jordan’s other sporting interests include golf and horse racing.
His father Danny Jordan played football for Shamrock Rovers in the 1950s and Eddie was a fanatical fan of the club [1]. Jordan is a fan of Coventry City Football Club and has been linked with takeover bids for the club.[2] He also has a season ticket for Celtic FC
He has several other companies still owned partly or wholly by himself including the Vodka brand Vodka V10 and the energy drink brand EJ-10
Jordan has written an autobiography, “An Independent Man”, which was published in May 2007.[3]
In 2007 he was appointed Chairman of Rally Ireland, a round of the World Rally Championship.
May 5, 2009
Here are a couple of pictures of Eddie Jordan in Mykita where he was commentating for BBC1 at The Bahrain Grand Prix. Eddie Jordan is wearing Mykita model: James in shiny silver with varifocal lenses.
Eddie Jordan in his Mykita Glasses
Brawn GP driver Jenson Button, left, overtakes Lewis Hamilton of McLaren Mercedes during the opening lap of the Bahrain Formula One Grand Prix. (Hassan Ammar/Associated Press)Jenson Button won the 2009 Bahrain Grand Prix on Sunday afternoon in Sakhir.
The current points leader, driving for Brawn-Mercedes, won by 7.187 seconds over Red Bull’s Sebastian Vettel. Jarno Trulli of Toyota was third.
Button, who has now won three of the first four races, led this one almost exclusively from lap 12.
“I came out of the last corner in third on the first lap and from then on it was a tough race, but very enjoyable,” Button said.
He switched to hard tires on lap 38 on the second and final pit stop, and two laps later pulled ahead of Vettel as the Red Bull driver went in himself.
Vettel’s second-place finish moves him up to third in the driver’s standings with 18 points.
“This was a very good result for us,” the Red Bull star said. “[It] was a difficult race. I got stuck behind Lewis [Hamilton] and it’s quite difficult to [pass] here.
“Once I was finally able to pass him, I had to [fend] him off over the last couple of laps.”
Brake problems
Trulli won the pole on Saturday, but quickly lost the lead when Toyota teammate Timo Glock passed him on the opening lap.
Glock led until the 12th lap before pitting, and couldn’t catch up to the leaders again after suffering brake problems.
The German ended the day in seventh position, well ahead of Fernando Alonso, in a Renault, who finished in eighth.
The opening lap saw a lot of jostling for position, with last year’s points champion Hamilton jumping from fifth to second before going wide into a turn and falling back to fourth, being passed by Trulli and Button.
Hamilton, driving for McLaren, ended the race in fourth for his highest finish of the year. Button’s teammate, Rubens Barrichello, came in fifth, and Ferrari’s Kimi Raikkonen picked up the sixth position.
Felipe Massa, the 2008 Bahrain winner for Ferrari, struggled all afternoon and finished in 14th place after starting eighth.
The race was completed in very dry conditions, under a clear and sunny sky. This left the drivers debating between using hard and soft tires, with most choosing to finish the race on the firmer ones.
With the win, Button takes a 12-point lead over Barrichello in the drivers’ championship.
Dream of last year’s finish
Formula One now takes a week off before heading to Europe for the May 8-10 weekend. Spain will host the first race on the continent at the track in Catalunya.
Last year’s Spanish Grand Prix saw a 1-2 Ferrari finish, with Raikkonen and Massa taking the top two spots respectively.
This year, Ferrari can only dream of having a finish like that, picking up only seven points in four races this season.
Meanwhile, Brawn-Mercedes has been the dominant team this year, bumping up their constructor’s point total to 50.
RBR-Renault and Toyota are well back, at 27.5 and 26.5 points respectively, in a season where the old guard has made way for new teams and drivers to break through.
April 30, 2009
Here are a couple of pictures of Eddie Jordan in Mykita where he was commentating for BBC1 at The Bahrain Grand Prix. Eddie Jordan is wearing Mykita model: James in shiny silver with varifocal lenses.
Eddie Jordan in his Mykita Glasses
Brawn GP driver Jenson Button, left, overtakes Lewis Hamilton of McLaren Mercedes during the opening lap of the Bahrain Formula One Grand Prix. (Hassan Ammar/Associated Press)Jenson Button won the 2009 Bahrain Grand Prix on Sunday afternoon in Sakhir.
The current points leader, driving for Brawn-Mercedes, won by 7.187 seconds over Red Bull’s Sebastian Vettel. Jarno Trulli of Toyota was third.
Button, who has now won three of the first four races, led this one almost exclusively from lap 12.
“I came out of the last corner in third on the first lap and from then on it was a tough race, but very enjoyable,” Button said.
He switched to hard tires on lap 38 on the second and final pit stop, and two laps later pulled ahead of Vettel as the Red Bull driver went in himself.
Vettel’s second-place finish moves him up to third in the driver’s standings with 18 points.
“This was a very good result for us,” the Red Bull star said. “[It] was a difficult race. I got stuck behind Lewis [Hamilton] and it’s quite difficult to [pass] here.
“Once I was finally able to pass him, I had to [fend] him off over the last couple of laps.”
Brake problems
Trulli won the pole on Saturday, but quickly lost the lead when Toyota teammate Timo Glock passed him on the opening lap.
Glock led until the 12th lap before pitting, and couldn’t catch up to the leaders again after suffering brake problems.
The German ended the day in seventh position, well ahead of Fernando Alonso, in a Renault, who finished in eighth.
The opening lap saw a lot of jostling for position, with last year’s points champion Hamilton jumping from fifth to second before going wide into a turn and falling back to fourth, being passed by Trulli and Button.
Hamilton, driving for McLaren, ended the race in fourth for his highest finish of the year. Button’s teammate, Rubens Barrichello, came in fifth, and Ferrari’s Kimi Raikkonen picked up the sixth position.
Felipe Massa, the 2008 Bahrain winner for Ferrari, struggled all afternoon and finished in 14th place after starting eighth.
The race was completed in very dry conditions, under a clear and sunny sky. This left the drivers debating between using hard and soft tires, with most choosing to finish the race on the firmer ones.
With the win, Button takes a 12-point lead over Barrichello in the drivers’ championship.
Dream of last year’s finish
Formula One now takes a week off before heading to Europe for the May 8-10 weekend. Spain will host the first race on the continent at the track in Catalunya.
Last year’s Spanish Grand Prix saw a 1-2 Ferrari finish, with Raikkonen and Massa taking the top two spots respectively.
This year, Ferrari can only dream of having a finish like that, picking up only seven points in four races this season.
Meanwhile, Brawn-Mercedes has been the dominant team this year, bumping up their constructor’s point total to 50.
RBR-Renault and Toyota are well back, at 27.5 and 26.5 points respectively, in a season where the old guard has made way for new teams and drivers to break through.
April 18, 2009
An undated photo of Hollywood’s hottest couple, Brad Pitt and Angelina Jolie in what looks like the photo-op area of the Spirit Awards. Angelina is wearing her traditional black dress while Brad Pitt sports a pair of Mykita sunglasses.
Launched in October 2004, Mykita is a young Berlin-based company catering to the global demand for stylish, top-quality eyeglasses, designed by Phillip Haffmans and Harold Gottschling.
April 18, 2009
Adding to his latest mens collection, an ode to winter sports, Bernhard Willhelm got together with Mykita to produce a limited series of monochrome, mirrored aviators with ultra-lightweight stainless steel frames. The sunglasses come in three strong colorways, making them a real alternative to your old tired sunglasses.
April 7, 2009
Jason Bradbury was wearing his Mykita Glasses again last night on The Gadget Show.
He wears a Mykita Collection no.2 sunglass model called Fletcher as an optical frame.
The Gadget Show is going LIVE at the NEC in Birmingham from 17 – 19th April 2009
Gadget fans take note! The Gadget Show Live – the most anticipated gadget event of the year – is only a few months away. Taking place on 17-19 April 2009, in Birmingham’s NEC, it’s the UK’s ultimate consumer electronics event!
With 120 international exhibitors on display, the Gadget Show Live will give you the opportunity to get up close and personal with some of the most exciting upcoming tech around. That’s not all, though, there are a variety of areas to visit, such as the Gadget Doctors who’ll cure al your tech ailments, the Gadget Hall of Fame, which takes a look back at some of the most iconic bits of kit, and Jason’s favourite – the GameZone.
You’ll also be able to catch up woth me and the rest of the Gadget Show presenters, including the Web TV guys, in the Gadget Show Theatre. So don’t delay!
Mykita Mykita Mykita Mykita Mykita…..
March 31, 2009
Eddie Jordan in His Mykita Eyewear
Eddie Jordan in Mykita with his band The Robbers
Murray Walker is to be part of the BBC formula one commentary team next year – but only on the web.
Walker, whose excitable commentary style and on-air bloopers made him synonymous with F1 coverage on television, moved from the BBC to ITV when the commercial broadcaster took over live coverage more than a decade ago.
He retired from live TV commentary on motorsport in September 2001, after the end of that year’s F1 championship, at the age of 77.
Next year live F1 TV coverage returns to the BBC and the corporation said Walker would be a “regular presence” on the BBC Sport website offering his “expert insight” and “passionate perspective” on the sport, as well as interacting with F1 fans online.
Former children’s BBC presenter Jake Humphrey and ex-ITV commentator Martin Brundle will be two of the other key faces of the BBC’s formula one TV coverage, which was unveiled today.
Humphrey, who began his career on CBBC before becoming the youngest presenter of Football Focus, will anchor the coverage alongside former F1 star David Coulthard and ex-grand prix team boss Eddie Jordan.
Brad Pitt is wearing Luke in platinum by Mykita of course.
Angelina Jolie and the kids obviously approve…
Mykita Luke in Platinum as worn by Brad Pitt last week.
Rhys Ifans in Mykita on The Boat That Rocked from Richard Curtis
Good morning everybody,
some more news from the celebrity world: British actor Rhys Ifans has been wearing his ROLF around town for quite a while, but now its also starring with him is his new film “The boat that rocked”, which will be released April 16th (Germany).
Trailer & film official website:
http://www.theboatthatrocked.com/trailer.html
Check out some more pictures here:
http://www.imdb.com/media/rm668830464/tt1131729
This is going to be a blockbuster! Get the word out!!!
Like millions of other British music fans of his generation, Richard Curtis listened to pirate radio stations in the Sixties surreptitiously. “I have a clear memory of being in my bunk bed at night with my transistor radio under the pillow,” he says. “It was on very quietly, so my parents didn’t hear it. There was a tremendous compromise: how far did you turn the volume up, and how hard did you press the radio against your ear?”
By his own admission, Curtis has been obsessed with pop music from an early age. He loved the seven-inch singles that teenage babysitters brought to his house when his family lived in Sweden: “The Four Tops, the Supremes, Simon and Garfunkel,” he reminisces dreamily. “And Swedish groups like the Hep Stars and the Hootenanny Singers.” Later, at boarding school, he would miss chapel on Sunday evenings and hide in the music rehearsal room – so he could listen to Pick of the Pops on the radio.
Bruce Willis in Mykita
Check this out everybody: Bruce Willis spotted this week-end wearing the model RICHARD he bought a while back.
Jason Statham in Mykita Sunglasses
Jason Statham in Mykita Rolf Sunglasses
Jason Statham in Mykita Ferris Sunglasses
Bill Zane in Mykita Eyewear (Mykita Optical Frames) with Kelly Brook
Kevin Wall in Mykita Eyewear
Hugh Grant in Mykita Sunglasse, Christian Slater in Mykita Sunglasses
Bruce Willis in Mykita Sunglasses and Kevin Wall in Mykita Eyewear
Rhys Ifans in Mykita Sunglasses with Sienna Miller
Tom Cruise in Mykita Sunglasses
Brad Pitt in Mykita Sunglasses with Angelina Jolie
Tom Cruise in Mykita Sunglasses, Christian Slater in Mykita Sunglasses, Hugh Grant in Mykita Sunglasses
Angelina Jolie in Mykita Sunglasses with Brad Pitt
Brangelina in Mykita Sunglasses
Tom Cruise in Mykita Sunglasses
Jason Statham in Mykita Sunglasses
Jason Statham in Mykita Elliot Sunglasses
Dear MYKITA PR folks,
we’ve spotted that actor Jason Statham, who rose to fame in the late nineties with his roles in Brit gangster flicks by Guy Ritchie like “Lock stock and two smocking barrels” or “Snatch” has been sporting a variety of MYKITA sunglasses in the last few months: in fact, he has at least 3 pairs that we know of.
ELIOT Golidline gradient
ROLF Goldline gradient
FERRIS in brown gradient.
MYKITA Shop Berlin
MYKITA GmbH, Berlin
Interactive neon-light installation. Ultra-sonic sensors detect movement on the pavement outside and relay this information to the lighting system inside the shop, which then ”follows” passers-by.
Story
MYKITA’s first dedicated store has a prime location in the central Mitte district of Berlin. Specifically, it is right between Alexanderplatz (a shopping and transport hub) and Hackescher Markt, a new hive of commercial and creative activity. The latter has in recent years become a magnet for both tourists and big-name firms eager to profit from the proximity and innovation of the many up-market labels, hip design firms and art galleries that have sprung up there. It is also home to a wide range of arts houses, restaurants, bars and a thriving nightlife scene.
The shop carries both MYKITA collections – the full range of sunglasses and prescription spectacles. The metal-frame line is lightweight and elegant, and is partnered by the acetate collection with its bolder, more distinctive form. The shop’s product range is rounded off with selected eyewear and accessories from other brands; in some cases, MYKITA is the exclusive Berlin retailer. The MYKITA Shop is open Monday to Saturday from 11am to 8pm.
The MYKITA Shop is a ground-floor space in a concrete residential block at Rosa-Luxemburg-Strasse 6. The almost perfectly square, 4.5-meter high sales space features exposed concrete walls, an all-white colour scheme and large, single-pane windows directly facing the street; there is also a small back-store service area with an adjacent workshop. The salesroom is defined by two L-shaped walls off-set from each other. Located on the left is a three-meter high display wall accommodating the entire eyewear collection, while the lower right-hand wall serves as a sales/display counter and bar. Obsolete Swissair flight attendant trolleys were turned into a variable table and storage facility that is as such in the centre of the room but can also be repositioned as desired. All surfaces, both on the trolleys and the sales counter, are made of 4cm-thick ashwood. The latter was sandblasted and then treated with lye to produce an appealing surface with a washed-white look.
The design concept, a team effort by MYKITA’s four founders, was based around the shop’s walls and their constituent parts. The former are put together from countless Dexion corner plates, which are normally used as a supporting structure for heavy-load shelves. These elements with an L-shaped cross-section feature a series of holes that – when used as the manufacturer intended – enable a variety of shelf-mounting configurations. After being power-coated with a lustrous white finish, they were set up side by side to form a light-permeable wall. The designers then used the L-shape motif as a basis for the wall arrangement. The display system incorporates a series of small shelves that can be mounted in an unlimited range of positions. The great flexibility of the Dexion shelving system has proved an ideal solution for MYKITA in terms of shelves, desks/work tables and countless other things that need to be sturdy as well as quick and cost-effective to set up. This was ultimately what prompted MYKITA to ”develop” the material and its application. The otherwise grey, industrial-looking material was turned into a stylish wall system that is at the same time ideal in terms of practical convenience, variability and lighting.
The architecture is supported by an interactive neon-light installation featuring two different modes: one during store-opening hours, the other after dark. During the day, the neon lights positioned behind the display walls and sales counter create a pulsating, animation sequence covering the walls. The light passes first through a sheet of white fabric and then through the openings in the Dexion walls and into the room proper – different zones inside the shop begin to glow and pulsate alternately. At the same time, spotlights highlight the products on display.
Once the shop closes, the spotlights are turned off; the room darkens, and the contrasts become more profound. Sensors installed on the façade now take control of the neon lights. They detect movement on the pavement outside and relay this information to the lighting system inside the shop, which then ”follows” passers-by. Given the subdued street lighting outside at night, the result is a fascinating light show that inevitably invites people outside to interact and play with the light. Once the pavement has been vacated, the installation switches to a separate animation sequence, only to be reactivated once somebody approaches.
Links
* http://www.mykita.com
* http://www.gatsbyliving.com
* http://www.theagenc.co.uk
* http://www.mykitasunglasses.co.uk
The Mykita Haus
Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.
For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.
Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.
Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.
The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.
To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.
We missed the “Flashed” festivities at eyewear brand MYKITA’s au courant central Mitte district store…but got educated on the cutting edge line at the Premium tradeshow in southern Berlin proper.
BACKSTORY: Founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger-a quartet of seasoned eyewear biz guys-Mykita hit boutiques with a stunning Collection *1 a few years ago.
Dubbed “ an evolutionary step up in terms of both design and exclusivity” Mykita’s eyeglasses features simple plug connections-ridding the pieces of complex soldered joints and screw connections. A PVD finish-a state of the art, vacuum heat coating technique… guarantees a non-oxidizing and highly wear resistant surface.
In other words, the eyewear is durable, incredibly lightweight, and is wearer adjustable like no other eye or sunglasses.
WHAT’S NEW: Collection *2 made from a full bodied cellulose acetate-has a technologically innovative snap-hinge (as in you can practically open up the sunglasses ) so that the “connecting element” hugs the front and temples in the style of a sheath…PLUS…a photomechanical etching technology that is unique to the brand.
Hand made frames in crisp designs coined Leslie, Helmut, Ferris, Fletcher, and Walter (buddies?) are available in fourteen presciption and six sunglasses. Nine distinct colors insure that you will probably be the only one with these cool shades.
RETAIL: Over 1400 high-end boutiques worldwide. MYKITA
FACTOID: The name is actually derived from a former daycare center for children.
CELEB FANS: Bruce Willis, and proud parents Brad Pitt
Mykita Celebrities in 2008
ykita wearing Eddie Jordan plays at T in the ParkFormer Formula One team boss Eddie Jordan is set to headline T In The Park.Jordan will play in the Pet Sounds Arena with his band, Eddie The Robbers, after Hot Chip perform on the stage, reports the Daily Record.
Jordan, who plays drums in the band, is likely to be joined by a plethora of stars for his show. He is good friends with Stereophonics, who play at the festival tomorrow, as well as Queen’s Roger Taylor.
Geoff Ellis, who booked Jordan for the bash, described the band’s music as, “Like ‘The Commitments’ but not naff.”
“They play good old-fashioned soul and 60s R&B,” he continued. “They play original songs and will probably throw in a couple of covers.”
Celebrities in the ubercool Berlin brand MYKITA…
MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger.
Mykita is run by Jonathan van Blerk in The United Kingdom & Ireland.
Eddie Jordan in Mykita with his band The Robbers
Mykita wearing Eddie Jordan plays at T in the Park
Former Formula One team boss Eddie Jordan is set to headline T In The Park on Sunday night.
Jordan will play in the Pet Sounds Arena with his band, Eddie The Robbers, after Hot Chip perform on the stage, reports the Daily Record.
Jordan, who plays drums in the band, is likely to be joined by a plethora of stars for his show. He is good friends with Stereophonics, who play at the festival tomorrow (July 11), as well as Queen’s Roger Taylor.
Geoff Ellis, who booked Jordan for the bash, described the band’s music as, “Like ‘The Commitments’ but not naff.”
“They play good old-fashioned soul and 60s R&B,” he continued. “They play original songs and will probably throw in a couple of covers.”
Keep up with all the action from T In The Park and Oxegen Festival this weekend as it happens on NME.COM. For news, pictures and blogs keep checking the NME.COM’s T In The Park and Oxegen pages.
Celebrities in the ubercool Berlin brand MYKITA…
MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger.
Mykita is run by Jonathan van Blerk in The United Kingdom & Ireland.
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